Branded Packaging Design
Dec 13, 2023
Karbear Ramune
This was a student design project in which I was tasked with creating original branded packaging. I was required to design a flat label and a physical package mockup.
Vision & Approach
For this branded packaging project, I created a hypothetical snack company called 'Karbear,' featuring a Ramune drink. I aimed for a fun, playful aesthetic with cute cartoon graphics throughout the design to appeal to younger audiences. My inspiration came from Brisk’s bold, cartoon-driven branding, as well as the whimsical style of Hello Kitty, which I referenced to add a charming, youthful touch.
The entire design was created in Adobe Illustrator and printed onto a physical label, which I applied to a Ramune bottle for a complete mockup.
